It has been 31 years since the first World Top Model was held in Zurich in 1990, and so much has changed in the World — but Fashion
and Beauty has remained a central part of our lives. On its 20th edition, the World Top Model event has been held in over 10 global
capitals and has been hosted by such names as Claudia Schiffer, Valeria Mazza, Markus Schenkenberg, Grace Jones, Richard Clayderman,
Zucchero, Marianne Faithfull, Brigitte Nielsen, and many others. In the past, the event has been organized in Milan, Zurich, Monte Carlo,
Berlin, Palma de Mallorca, Rome, Zanzibar, Gothenburg, Lugano, Prague, and Budapest.
As San Remo does for music or Cannes for cinema, we wish to establish London and the World Top Model contest as the most known competition
in the modeling world. Once a year, the event selects a model that best represents the Values of the modeling and fashion industry.
The objective of the event is to highlight the importance Models play in the fashion industry, and in doing so pay homage to Beauty and to Fashion.
This year we introduce the "Kala" Award of Merit in Beauty: a prize to be awarded to professionals that have performed an outstanding service
to the Modeling profession and the Fashion industry - agencies, photographers, make-up artists, advertisers, hair stylists, fashion designers,
media, etc. Many of the models that have won the WTM contest have had brilliant careers - they have been represented by the most important model
agencies and have worked for the leading fashion brands and designers all over the world.
When hosted by Claudia Shiffer in 1993, the coverage of the event had a global television audience of 58 million viewers. A significant portion of
the revenues of the event are donated to children’s charity every year. I ask that you take a moment of your time right now to think about the
children that are disadvantaged and that have special needs.